It’s been 20 years since Nike first debuted the classic Air Max 95, which marked a big shift in the performance running Nike Air Vapormax Womens sneaker market at the time. With its distinct rippled design across its upper, gradient gray color scheme, and bright neon yellow accents, the original model was a bold, provocative silhouette that had not been preceded by any sneaker before its time.Asics Gel Quantum 360 Damen Nike brought on board Nike ACG designer Sergio Lozano to spearhead the project, a trained industrial designer whose four-year experience with tennis and training shoes would bring a fresh perspective to the Air Max family.
In the early ’90s Nike Basketball was dominating the sneaker market, with the popularity of basketball shoes gaining traction well ahead of runners. Lozano positioned the revolutionary Air Max 95 project as a means to recapture the public’s attention towards the performance running category.
Lozano recalls, “I remembered something Tinker Hatfield used to always Adidas Stan Smith Damenbring up while working on other projects, he would say, ‘Okay, so that’s a great design, but what’s your story?’” Inspiration for the 95 came to him one rainy day in Nike headquarters’ home of Beaverton, Oregon; “I was looking across the lake out into Nike Air Max Thea Feminino the trees and I began picturing the process of rain eroding the earth and thought it would be interesting if the perfect product was unearthed by erosion,” says Lozano. He took further influences from the anatomy of the human body, where the forms of human muscles and vertebrae were locked into the design. The final shoe had an upper with layered panels th