To the uninitiated, the insane demand for YEEZY sneakers may seem inexplicable, Nike Air Max Thea Womens and to some degree, it kind of is.
But these Kanye West-designed adidas shoes are without a doubt one of the biggest status symbols in the sneaker world. In fact, an entire ecosystem has developed around YEEZYs, from Facebook groups and Twitter pages devoted to sharing leaked information, to secondary marketplaces that grow and thrive from the sale of YEEZYs as well as other adidas releases that benefit from the Kanye association, not to mention a flourishing counterfeit market for those that want the look, but aren’t willing to fork over hundreds Adidas Gazelle Femme of dollars.
Here is a beginner’s adidas YEEZY guide to Kanye West’s ongoing partnership with adidas Originals. Below, we cover the history and background of the collaboration, before outlining some tips to help you buy YEEZY sneakers.
After West’s public fallout with former Adidas ZX 750 Womens collaborator Nike, the rapper-turned-designer inked a subsequent deal with German sportswear brand adidas in the beginning of 2013.
After Kanye was spotted working with adidas Originals’ Nic Galway – who also worked directly with other high-profile adidas collaborators including Raf Simons, Yohji Yamamoto and others – the rumor mill went into overdrive, fueled by pictures of Kanye making trips to China, presumably related to manufacturing.
The resulting co-branded Kanye West x adidas YEEZY footwear range made its eventual debut in early 2015, with the Adidas Gazelle Mujer adidas Originals YEEZY Boost 750 making its grand entrance in a grey colorway. Since then, the collaboration has expanded to include many more footwear silhouettes like the 350, 350 V2 and the 950 boot, in addition to apparel collections for men and women, accessories, jewelry, and a Adidas NMD Mujer Calabasas diffusion line.
Often, insider information is leaked on social media weeks or months ahead of time, giving YEEZY fans a heads up on forthcoming re-stocks and colorways. These sources are not 100% reliable, but certain groups like Yeezy Mafia in particular have developed a fairly reliable track record when it comes to predicting drops.
If purchasing through adidas direct, registry on the brand’s Confirmed app is recommended. Currently, app launch zones include the following select cities: Berlin, London, Milan, Atlanta, Houston, Las Vegas, Long Nike Air Max 2016 Womens Island, North New Jersey, Orange County, Philadelphia, San Francisco, New York City, Los Angeles and Chicago.
After signing up for the launch of a specific sneaker, randomly selected users will have the chance to reserve a pair in their size. Sneakers can be picked up from adidas Nike Air Force 1 High Mujer flagship stores as soon as they are available. Head to the iTunes store to download the app for free. Additionally, adidas-owned locations like No. 74 in Berlin and No. 42 in Paris hold releases of their own.